During the 20th century, the concept of play blossomed as its creative and educational benefits were revealed. We talk to Shamita Sharmacharja, co-curator of Play Well, an exhibition at the Wellcome Collection in London, about its evolution
To mark the start of the 2020s, we’ve asked a selection of our regular columnists to offer up predictions of what lies ahead. Here, D&AD CEO Patrick Burgoyne foresees an end to design blandness, and makes a plea for the industry to get serious about climate change
What do you think 2020 will hold for branding design?
Branding will continue to focus on experience. People want meaningful experiences and the truth from brands. In-house agencies may have an advantage in delivering this because they are integrated with product teams, and know their customers and brand better than anyone. To stay relevant, traditional brand agencies will need to change their model, and focus more on substance, and less on the wrapper.
What was your favourite branding design project in 2019 and why?
Impossible burgers. It’s flipped the meat industry on its head, tapped into a mainstream audience, and is positive for planet and society. I can’t recall its logo, but I know what it does, and what it’s called. A brand that makes impossible, possible.
Having a medical emergency is hard enough as it is, and anyone would be scared in that position. However, most Americans have a lot more to worry about during a visit to the ER than many other people from developed countries. According to the nonprofit Health Care Cost Institute (HCCI), the cost of ER visits are on the rise. The organization has examined a decade’s worth of insurance claims for hospital emergency room bills, and determined that from 2008 to 2017 the prices have substantially increased. HCCI discovered that the average ER visit now costs $1,389 and has reached a 176% increase over the decade.
Recently, a woman shared an important tip that helped her reduce her ER bill
While those who have insurance are not always made to pay full price, the uninsured people suffer the most. This prompts people to look for a way to reduce their bills. After TikTok user shaunnaburns3 told people to ask hospitals for itemized bills once they are faced with a hefty charge for a trip to the ER, people decided to put that to the test. Luckily, for some people, this tip actually worked and helped save them hundreds of dollars.
This is the Tiktok I saw! I don’t really know if it works for other things but it doesn’t hurt to try! pic.twitter.com/LXXJm4jkYp
A kitchen wrapped in yuzu-coloured glass sits at the centre of HAF Studio's interior for Japanese burger restaurant Yuzu, in Reykjavík.
Situated on the city's recently rejuvenated Hverfisgata street, the 220-square-metere restaurant incorporates Japanese yuzu fruit into all of its dishes, from burgers to cocktails and sauces.
With this hybrid menu in mind, local designers HAF Studio set out to create an interior that blends Nordic and Japanese aesthetics.
The studio is the latest in a string of practices that have attempted to blend design from these two parts of the world in a restaurant interior. At recently-opened Copenhagen restaurant Izumi, Pan-Projects and Mok Architects incorporated oak surfaces, translucent screens and paper lanterns to reflect the Nordic-Japanese menu.
At Yuzu, HAF Studio has teamed raw industrial materials such as concrete bricks, chromed steel and yellow glass with warmer natural materials associated with Nordic design, such as Douglas fir flooring and brown leather benches.
"We studied Japanese aesthetics in the attention to detail and use of minimal shapes," HAF studio design director Hafsteinn Júlíusson told Dezeen. "The solid wood furniture is uncoloured and concrete walls are left untreated in its original state. This enhances the Japanese feel in our opinion where everything in the space is there for a reason."
The 80-seat restaurant revolves around a central open kitchen wrapped in yellow glass that references the colour of the yuzu fruit.
From here, guests can watch the chefs, led by renowned Icelandic chef Haukur Mar Hauksson, create dishes such as the Yuzu burger that comes with steam baked bun.
The restaurant's seating is varied with areas of bench seating, clusters of separate tables and chairs, bar stools and more intimate booths. There is also a lounge area with sofas by Swedish brand HEM and chairs by French brand Moustache.
The metal chair used throughout the interior is designed by HAF Studio specifically for the restaurant. Called New School, the locally-produced chair references a specific primary school chair that was used by a generation of Icelandic school children.
A series of curtains made from blue wool by Danish brand Kvadrat enable the space to be divided into smaller separated units.
In keeping with the industrial materials used, the designers installed neon lighting alongside industrial tube lights made by French company Sammode lighting across the restaurant's ceiling and walls.
"The overall goal for HAF Studio was to create a relaxed and effortless place that mixes nordic and Japanese aesthetics," explained the designers. "Though the structure of the space is rough and industrial the overall feel is warm and inviting."
HAF Studio is a Reykjavík-based interiors and architecture practice led by Hafsteinn Juliusson and Karitas Sveinsdóttir. The studio previously designed a 1960s-styled restaurant in the city.
Ángel Verdasco Arquitectos used a lattice of aluminium beams to cover the ceramic tiled facade of an education centre built over an abandoned market in Melilla.
An autonomous Spanish city located on the coast of Africa, bordering Morocco, Melilla's historic market had been operating for some 90 years prior to its closure in 2003.
After winning a 2008 ideas competition, Madrid-based practice Ángel Verdasco Arquitectos were commissioned to regenerate the area.
The brief required that three existing educational centres – an academy of music, a language school and an educational centre for adults – be relocated to the abandoned site.
Recognising its location at the meeting point of the city's Christian, Muslim and Jewish communities, as well as the market's former role, Ángel Verdasco Arquitectos viewed the project as a "social catalyst".
"Architecture is displayed as a tool for multicultural environments and the acceptance of an identity of diversity," said the practice "1,600 students [are] activating the neighbourhood again."
Local materials and patterns were reinterpreted to clad the exteriors of the buildings.
Ceramic tiles sit in a diamond pattern behind the aluminium lattices, which change in density to allow for or restrict views and light depending on orientation.
The market sits between two districts of different heights, so the new complex has been designed as an "urban connector".
At the lower level, a new building sits within the walls of the former market, while two taller structures along its eastern side rise to meet the higher district.
While housing distinct programmes, each structure is linked via a new series of public spaces.
These areas reference the market's original role as a communal space, with open halls acting as meeting spaces between the three schools and the public.
"We worked with both memory and identity. The city is regenerated by keeping the old market and enhancing meeting places through squares and lobbies," said the studio.
"The market is relocated in the collective imaginary in order to allow citizens to appropriate it."
Large halls are lined with perforated ceramic Jali-style screens, a motif common in Islamic architecture.
In the classrooms simple interiors accented with coloured walls place an emphasis on views across the city through large, diamond-shaped windows.
For many cities, the historic role of market halls as buzzing community centres is being adapted or reinterpreted.