Starbucks unveils winning ad for Channel 4’s Diversity in Advertising award

Earlier this year, Starbucks was announced as the winner for this year’s Diversity in Advertising award run by Channel 4, which this time aimed to delve into LGBT+ experiences and encourage more nuanced portrayals of these communities.

Launched last night on Channel 4, Starbucks’ winning entry #whatsyourname follows the journey of James – who is transitioning – trying out his new name in Starbucks (the brand is well-known for scrawling the names of its customers on coffee cups). The ad shows James quietly enduring a string of everyday encounters involving his birth name Jemma – including GP appointments, receiving post, and family occasions – but it’s in Starbucks that he can choose what he calls himself.

The ad was created by Iris – pipping the likes of adam&eveDDB to the prize this yar – and will be accompanied by a series of ‘moving portraits’ involving real-life stories of trans people deciding on their new names. The campaign comes off the back of research that shows trans people only star in 0.3% of ads, despite forming roughly 1% of the public, and arrives at a time where transphobic attitudes remain prevalent.

“We believe brands should be brave, progressive and challenge the status quo, which is why we’re so passionate about this campaign and the impact it’s going to have,” said Amy Bryson, managing partner at Iris. “We spent time with people from the trans community who have experienced ‘dead-naming’ to make sure our work truly reflects their experiences. We hope the campaign will raise awareness about the importance of identity and acceptance in a time when hate crimes are on the rise.”

Judges for this year’s award included the IPA and Marketing Society, as well as LGBT+ rights organisation Stonewall, the LGBT Awards and trans actress Annie Wallace. Starbucks is receiving £1 million worth of free airtime on Channel 4, while runners-up will get £250,000 worth. The coffee chain has also pledged to raise £100,000 for UK charity Mermaids through a range of mermaid cookies.

Credits:
Agency: Iris
ECD: Grant Hunter
ACD: Eli Vasiliou
Creatives: Eli Vasiliou, Richard Peretti, Giulia Frassine, Anny Heyden, Matt Gray
Production company: Sweetshop
Director: Nicolas Jack Davies

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Glow-in-the-dark skatepark created inside Triennale Milano by Koo Jeong A

A gallery inside the Triennale Milano museum is transformed into a fluorescent skateboarding venue in this installation by South Korean artist ​Koo Jeong A.

Koo Jeong A has installed a full-size skatepark inside the Triennale Milano's ground-floor galleria and it is free for the public to use.

The skating bowl is covered in glow-in-the-dark paint, creating different experiences as the lights are turned on and off.

Called OooOoO, the installation is the first instalment of Year of ​Play, an exhibition series curated by Julia Peyton-Jones and Lorenza Baroncelli, exploring the importance of physical interaction in an increasingly digital world.

"The Skatepark is evidence of what it means to play: to play with a real intention and very real skill," said Peyton-Jones.

"The skateborders are balletic in their command of space, speed and movement," she added. "Just like a choreographer, they define the movement of the human body, and like a dancer, they achieve remarkable feats of human endeavour and endurance."

OooOoO is the latest of several skateparks that Koo Jeong A has created, but a few details make it unique.

Firstly, the artist worked with electronic music producer Koreless to create a soundtrack to the skating experience.

A lighting scheme was then devised to alternate with the music, so visitors could be subjected to two very different settings.

When the main lights are on, the space still appears like a traditional gallery. When they are turned off, the space becomes illuminated in fluorescent shades of green and blue, making it feel more like a nightclub.

"Bringing it inside, the skatepark becomes an object, like sculpture on a grand scale, but participatory," said Peyton-Jones.

"People can not only touch the sculpture, which is usually forbidden in museums, but can use it, engage with it, move all over it, using the very sophisticated skill that skateborders have developed and honed through years of practice."

The skatepark opened to the public in late 2019 and remains in place until 16 February 2020. It is open Tuesdays to Sundays, from 10.30am to 8.30pm.

The next project in the Year of Play programme will be a playground in the museum garden. This will be followed by a contemporary art exhibition titled Play With Me!

Last year, author of Skateboarding and the City, Iain Borden, selected 11 skateparks that highlighted the key aspects of the movement's culture from its beginnings in 1960s California to the modern day.

The sport will be contested at the 2020 Olympics for the first time.

Photography is by Gianluca Di Ioia.

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UPS delivery vans get electric makeover by Arrival

Electric vehicle company Arrival has co-developed a fleet of 10,000 modular electric-vans with UPS in the delivery service's signature livery.

The electric vans will be rolled out across the UK, Europe and the US between 2020 and 2024.

Arrival has developed electric vans with UPS

Wheels are attached to a skateboard-style bed that is flat from front to rear, with identical wheelhouses.

This allows the vehicles to be built by robots in smaller, more flexible micro-factories rather than traditional, conveyer-belt model factories.

Their skateboard-style wheel bed makes them easy to make and repair

Arrival's vehicles are modular in design, so that parts can be swapped out over the vehicle's lifetime to improve and upgrade.

Rather than building an entirely new vehicle at the end of its life, the materials can be reused, and any defunct parts replaced.

Electric vans cause less air pollution

With more people buying online, a greater number of vehicles are needed to deliver the increased number of packages. Up to 1.5 million packages are delivered every day in New York City alone.

Electric vehicles produce zero direct emissions, so Arrival's UPS vans will be less detrimental to urban air-quality than traditional vans.

UPS has ordered 10,000 custom Arrival vans

Arrival's electric vehicles are the same price as the diesel or petrol equivalent and are 50 per cent cheaper to run.

The vans have a range of up to 300 miles on one charge.

Arrival vans are easy to upgrade physically and digitally

Arrival's software can be updated immediately, and the vehicles can be programmed to be autonomous.

"Arrival has created Generation 2 electric vehicles that are better in price, design and experience than traditional fossil-fuel vehicles and existing electric vehicles," said Arrival chief strategy officer Avinash Rugoobur.

"This gives fleet managers a highly compelling commercial and environmental reason to switch to electric and will accelerate the adoption of electric technology globally," he continued.

Arrival was founded in 2015 by Denis Sverdlov
 and is headquartered in London.

Royal Mail is currently trialling Arrival vans in London. CGI by Arrival

A small flock of customised electric vehicles produced by Arrival for Royal Mail were rolled out in a pilot scheme across central London in 2017.

The prototypes currently being used by Royal Mail to deliver London's letters have wing mirrors, but Arrival plans to eventually replace these with cameras for monitoring traffic around the vehicles.

Japanese design brand Muji has launched an autonomous shuttle bus, called Gacha, and Swedish tech startup Einride has designed a fully electric and autnomous logging truck.

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How to ask for a raise

In her latest column, our agony aunt Anna Higgs tackles an age-old challenge: how to ask your boss for more money

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Photographs by the late Peter Lindbergh offer a glimpse into his vision

Peter Lindbergh was behind the lens of some of the most iconic fashion images of all time. With his work gracing the pages of all the top fashion magazines, he made the careers of the 90s supermodel elite, took arresting black and white portraits of the stars, and changed what fashion photography could be. 

The German photographer died in September 2019, but he had spent the two years before his death working on a collection of 140 photographs that captured the spirit of his personal style. Spanning from the early 1980s to the present day, the collection has just gone on display at the Düsseldorf Kunstpalast gallery in Germany and offers a look at images that graced the pages of Harper’s Bazaar, Rolling Stone, Vogue, The Wall Street Journal, and more.   

Lynne Koester, Paris, 1984

Titled Untold Stories, a book of the same name (released 20 February) accompanies the show and is a 320-page insight into the photographer. The book is published by Taschen, and contains images that were previously unpublished or only existed temporarily in the pages of these glossy magazines. A mix of models, actors and personalities appear in the collection, including Nicole Kidman, Uma Thurman, Naomi Campbell and Linda Evangelista.

The XL volume also contains a conversation between Lindbergh and Kunstpalast director Felix Krämer, as well as an homage by director, photographer and close friend Wim Wenders, which offers personal insights into the collection and Lindbergh himself. 

Uma Thurman, New York, 2016

Sasha Pivovarova, Steffy Argelich, Kirsten Owen & Guinevere van Seenus, Brooklyn, 2015

“The idea of me curating the exhibition myself opened up the possibility of thinking about my photos in a more comprehensive way, in a context other than fashion,” Lindbergh said in the interview with Kramer. “The aim of this exhibition is to open up my photos to different interpretations and perspectives. Mind you, I am not trying to say that my pictures are not about fashion photography, as that would be incorrect. I insist on the definition ‘fashion photography’ since, for me, this term does not mean that you have to depict fashion – photography is much bigger than fashion itself, it is a component of contemporary culture, like music.”

Lindbergh’s images changed what fashion photography could be. With the focus on more than just the fashion within the photographs, Lindbergh also put an emphasis on narrative and rawness, creating candid images that feel just as contemporary now as they did when they were first taken. 

Peter Lindbergh, Untold Stories published by Taschen

Peter Lindbergh: Untold Stories is on show at the Düsseldorf Kunstpalast until June 1. The book of the same now is published by Taschen on February 20; peterlindbergh.com; kunstpalast.de

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CR’s pick of the 2020 Super Bowl ads

The Super Bowl remains America’s largest sporting event, and, by virtue of the fact that it draws millions of viewers to their screens to watch the event live, it is a rare example these days of a captive audience for advertisers.

As such, marketers and ad agencies bring out their big guns: spending millions on celebrities and special effects to try and win the crown for the most shared, loved and discussed ad of the big game.

This is a firmly a TV ad playground so innovation tends to be pretty thin on the ground (one rare exception being Tide’s clever meta ad campaign from 2018, which they reran this year to less exciting effect, and which seems to have inspired this weird mish-mash of a P&G ad this year too). And this was the case yesterday, with a brief attempt at innovation from Heinz, which showed four ads in one, falling pretty flat.

So what trends were on show in 2020? Well the biggest one, which has been coming over the last few years, is that very few brands are bothering to hold their ads for the game itself, instead releasing them online in the days leading up to the event. Over 40 brands put out ads this way this year, maximising the amount of views they picked up along the way.

In terms of the mood of the spots, we have seen a switch from the deeply political advertising of a few years ago to pretty much out-and-out humour in 2020. Even the odd moment of activism, such as this ad from Olay, was delivered with a smile.

One other point worth noting is the evolution of the car industry, as shown through Super Bowl ads. We saw Audi and Hummer both emphasising electric vehicles, while Hyundai provided an entertaining spot to show off its smart parking features. If this is anything to go by, we are certainly not entering a car-free future any time soon.

So onto the spots that stood out for us this year. Around 50 ads played out in the big game, here is our pick of the best/most noteworthy of 2020:

Jeep; High Dive

Bill Murray revisits Groundhog Day for Jeep – what’s not to love?

Mountain Dew; TBWA

Another movie classic gets a makeover, as Bryan Cranston and Tracee Ellis Ross recreate The Shining’s most famous scene to point out that the new Mountain Dew Zero Sugar is “as good as the original”.

Cheetos Popcorn; Goodby, Silverstein & Partners

Yet more nostalgia on show here as MC Hammer pops up in this spot, which makes light of one of the annoying qualities of Cheetos – its bright orange dust.

Amazon Alexa; Droga5

When Ellen DeGeneres and Portia de Rossi speculate on life before Alexa, we are thrust into a historical flashback of times before electronic assistants.

Sodastream; Goodby, Silverstein & Partners

Enjoyably silly, if kind of old-fashioned, this Soda Stream spot sees water discovered on Mars.

Pringles; Grey

Pringles infiltrates an episode of Rick and Morty with a Morty bot that can’t stop stacking Pringles to make new flavours. Fun, if niche, though probably bang on target for the Pringles audience.

Porsche; Cramer-Krasselt

Porsche gives us a fun and entertaining romp through the history of its vehicles in this spot themed around a heist.

Doritos; Goodby, Silverstein & Partners

Lil Nas X and Sam Elliott perform a Wild West dance off for Doritos.

Bud Light/Bud Light Seltzer; Wieden + Kennedy New York

We witness the internal wranglings of Post Malone’s brain as he tries to choose between Bud Light and Bud Light Seltzer in a corner store.

Microsoft, McCann New York

While the link to Microsoft isn’t clear, this mini-documentary telling the career journey of Katie Sowers, the first ever female coach in the Super Bowl, is certainly inspiring.

Google, In-house

This sentimental spot from Google emphasises the AI powers of its Google Assistant to remember things through the story of an elderly man reminiscing on times with his late wife Loretta. It’s designed to tug at the heartstrings, though also came off a little creepy to me…

Rocket Mortgage; High Dive

It’s hard to make an entertaining ad about money. Turbo Tax makes a good fist of it in this all-singing, all-dancing ad about paying your taxes, but Rocket Mortgage wins the sector this time with this entertaining spot which reveals the ‘real’ Jason Momoa.

Walmart, Publicis Groupe’s Department W

This is not a particularly great ad, but noteworthy for the sheer amount of money that Walmart must have paid in licensing fees to get cameos from Star Wars, Men In Black, Toy Story, Lego Movie etc etc for its first Super Bowl ad. I guess if you are low on other ideas, it pays to reference everyone’s favourite films.

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New Dog ‘Breed’ Called ‘The Platypus’ Is Going Viral With Owners Sharing Their Pics (30 Pics)

Platypups! Nope, that’s not a typo. It’s a mix between platypuses and dogs. But it’s no biological mishap. Rather, it’s something that happens when a doggo sticks its nose into a shoe.

People are posting photos of their very own platypups online and they’re going viral. And some of these canines really do look like they have a bill! Of course, platypups shouldn’t be confused with the more commonly known... platypups—what some people call tiny little platypuses. We collected some of the most adorable and funniest photos of platypups, so scroll down and prepare to go 'aww.' Don't forget to upvote your fave pics.

We know how much you love man’s best friends, so after you’re done looking through this post, check out Bored Panda’s article about the silliest photos where dogs show off their teeth, as well as about a dog who stopped its owner from flying to Wuhan by ripping up her passport.

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It’s nothing new that canines love their owners’ shoes. Maybe sometimes even a bit too much. But have you ever wondered why? Well, there are three main reasons: the smell, the consistency, and the opportunity.

First of all, your shoes smell. Even if you don’t think that they do, your doggo has a very sensitive nose and it can pick up smells that people can’t register. So when your pal chews one of your shoes, it’s enjoying your smell directly. That’s how much it loves your smell. You could (and probably should) take it as a compliment.

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Secondly, some shoes are made out of materials that are waaay too similar to chew-straps and jerky, according to Stuff. Shoes are chewy. Dogs love chewing stuff. It’s simple mathematics. And if you’ve got a puppy, well, it just doesn’t know better and will cut its teeth on pretty much anything. That’s where decent training comes into play.

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Finally, if you don’t want your dog to chew your shoes or to stick its nose into them—You. Simply. Can’t. Leave. Them. Lying. Around.

Anything that your dog can reach, it’ll be curious about. If after a hard session at the gym you come back, kick off your shoes and just leave them on the ground, the chances are, your doggo will at least sniff them. So place your shoes somewhere higher up if you don’t want a platypup roaming around the house. Though they do make for some amusing photos...

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