desymbol: Danish Supermarket Puts An End To Hand Sanitizer Hoarding With This Pricing Trick

While the whole Internet is laughing and creating memes about people hoarding toilet paper from supermarkets all over the world, there are a couple of other things particularly hard to buy these days. Masks and respirators and single-use medicinal gloves are among them but let’s not forget an item that’s been significantly more popular than usual as well. Well, yes, of course, it’s hand sanitizer. While people are stocking up on it like crazy, this supermarket in Denmark came up with a genius way to put an end to it with this simple yet brilliant pricing trick.

This guy shared on Twitter one Danish supermarket’s idea for stopping people from hoarding hand sanitizer

Apprarently the store priced one bottle of sanitiser at kr40 ($4.09), but sold two bottles at kr 1,000 ($95)

Image credits: _schuermann

The store itself took it to Facebook to explain their motivation behind this pricing

“Dear customers,
We have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. I can help in the following way:
We ask all customers to respect the distance between each other and our co-workers;
Sprinkle (likely sanitize or wash) hands off at the entrance and use gloves;
If you are a family, please allow only one person to purchase the purchases if possible;
There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding,” they state in the letter.