Brand purpose has been a marketing trend for several years now, resulting in advertising campaigns that have been greeted by a mix of cheers and jeers. With the world now facing seismic change, brands face an evolving role in how they may help their customers navigate the ‘new normal’.
In a new conversation for The Lowdown, led by Creative Review editor Eliza Williams, Michele Oliver, Global Marketing VP at Mars, and Laura Jordan Bambach, Chief Creative Officer at Grey London, will discuss the part that brands can play in a changing world, and how brand purpose may develop.
The trio will be in conversation live on Wednesday, June 3 at 11am. To join the conversation, please sign up here.
This conversation is part of The Lowdown, a series of regular broadcasts from Xeim brands including Creative Review, Marketing Week and Design Week on how marketers and agencies can help address the challenges brought by the Covid-19 pandemic. More info is here
The post The Lowdown: how brand purpose might evolve post-coronavirus appeared first on Creative Review.
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