In a new podcast for The Lowdown – a content stream from Xeim brands including Creative Review, Marketing Week, Design Week and Econsultancy – on June 3, CR’s editor Eliza Williams talked to Grey London CCO Laura Jordan Bambach and Michele (Mitch) Oliver, Global Marketing VP at Mars, about the role that brands can play in responding to the times we are living through.
The trio discussed the role of brand purpose in light of coronavirus, as well as the involvement of brands in movements such as Pride, and how – and if – they can usefully respond to events such as the George Floyd protests that are happening around the world.
If you missed the conversation, you can listen back to it here:
This conversation is part of The Lowdown, a series of regular broadcasts from Xeim on how marketers, agencies and brands can help address the challenges brought by the Covid-19 pandemic. More info is here
The post The Lowdown: What brand purpose means in an era of coronavirus and protest appeared first on Creative Review.
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