A dab of mascara, a hint of blush, and you’re ready to roll with that homemade makeup look. Most often, it’s stunning as it is, but in the world of makeup, god is in the details. And one Russian make-up artist Julia Ismailova is showing what a day and night difference a little subtlety can make.
From adding a touch of bronzer on the cheeks for a sun-kissed look to simply smudging bold eyeliner to make eyes look bigger, Julia’s transformations are all about little details that go a long way. In a series of Instagram posts, she has put side-by-side pictures of makeup done by her and the girls themselves, and the result is truly surprising. Check out the looks down below and let us know which ones you like better!
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Chances are, there are a few more face creams and lipsticks right there in your bathroom cabinet than there used to be, like two years ago. But it’s not just you. In fact, the beauty industry has been among the fastest-growing in the past 5 years and it’s nowhere near ready to stop.
As of 2019, the global beauty industry was valued for $532 billion with the US being the world’s largest beauty market. Meanwhile, the cosmetic products market keeps growing in an upright direction. Zion Market Research has shown that it will reach a whopping $863 billion in 2024.
Forbes reports that the beauty consumer, aka you and me, is also changing alongside the booming market. We now “define beauty” and demand an “inclusive and authentic image” to which we can relate. In the past, beauty adverts used to communicate aspirational ideas and unattainable standards, but these days, more than ever, brands celebrate real and natural beauty.
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Makeup artist Julia Ismailova, who celebrates natural beauty and minimal makeup, says that she's happy to see when “serious internal metamorphoses occur after our inspiring meetings.” She is also curious to see whether girls will be changing their ways of doing makeup, or if they will stay the same.
Julia is a fan of simple makeup tricks that don’t change natural facial features. For her Instagram transformations, she usually grooms the eyebrows, applies a very thin layer of foundation, and adds some color to the face using cheek blush. Julia also avoids harsh lines so that the make up won’t look heavy and rough.
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