Wednesday, September 2, 2020

How to brand a sustainable business

For many years, the world of sustainable branding found itself firmly stuck in the eco-cliché trap, where environmentally friendly brands – be they health food shops or beauty ranges – typically conjured up images of green rolling hills, earthy tones, and the obligatory leaf motif. But this is changing, writes Aimée McLaughlin

The post How to brand a sustainable business appeared first on Creative Review.



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