The modern world has a weird relationship with influencers. Some people love ‘em. Some hate ‘em. Others love to hate them (or hate that they love them). Whichever group you think you’re a part of, there’s little denying that influencers are here to stay in some shape or form for good. But they don’t lead the ‘perfect’ lives they want you to think they do. In fact, seeing how they act in their natural environment might just break every single illusion you ever had about them. That’s where the immensely popular ‘Influencers in the Wild’ Instagram account comes in.
The 3.5-million-follower-strong account is dedicated to collecting the quirky, goofy, and embarrassing side of influencers. Scroll down to see just how ridiculous these ‘perfect’ influencers can be, and upvote your fave pics and videos. You can find Bored Panda’s earlier post about ‘Influencers in the Wild’ right here.
Bored Panda wanted to learn more about the recent changes in the influencer industry, so we reached out to Brooke Erin Duffy, an associate professor at Cornell University who studies the intersection of media, culture, and technology. Read on for her insights!
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#1 Good Morning Sunshines
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#2 This Is A Psa
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#3 Literally An Influencer In The Wild
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Duffy from Cornell University said that the coronavirus pandemic has sparked two interrelated responses in the influencer industry, neither of which is entirely new.
“The first involves ringing the death knell on influencers because of brands' dwindling advertising budgets; the second stems from the belief that aspirational imagery and markers of privilege are less and less relevant in a moment of widespread social and economic upheaval,” she explained.
“The latter response, crucially, seems to be especially gendered. Indeed, while women influencers have long faced backlash for being what audiences deem inauthentic, excessively self-promotional, or ‘fake,’ the critical blowback seems to have intensified in the wake of the pandemic.”
#4 Hope She Remembered To Make A Wish
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#5 This Video Was Doomed From The Start
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#6 Good Bye Hope It Was Worth It
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According to Duffy, most of the influencers she’s interviewed believe that their careers are “profoundly unstable as they at the whims of audiences, advertisers, and crucially, platforms' algorithms.”
The pandemic has exacerbated these issues and has caused some influencers to branch out and develop “different vestiges of their brand persona, most especially on TikTok.”
Duffy added that wider popular culture appears to be centered around influencers’ claims to authenticity or realness. “Photo manipulation has a long history in the media and advertising industries, but the critiques of influencers' alleged photoshopping is deeply individual and hence personal,” she said.
#7 Influencers Are Returning To The Ocean. Nature Is Healing
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#8 Babe Just Got Baptized
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#9 It’s A $4 Hamburger Dude
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The ‘Influencers in the Wild’ social media project was started on January 10, 2020. By the end of the month, it had already grown to 695k followers. Now, there’s over 3.5 million of them and the community just keeps on growing. Its success could be attributed to the fact that it posts honest, unfiltered content and asks its community to actively participate in what gets shown.
Forbes explains that influencer marketing is very powerful because it lets brands promote themselves directly to the target audience in a post-TV world where social media is more and more widely used. Marketing products through influencers is a question of trust and getting potential consumers to believe the illusion that social media stars actually like the product they’re advertising.
#10 This Is Dedication
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#11 I’m Not Gonna Lie, When Coachella Got Canceled, I Was Upset. From The Perspective Of Content Only
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#12 Let’s Take A Break From The Heavy Stuff. Here’s A Good Old Fashioned Wave Smash
Image credits: influencersinthewild
However, the influencer industry has been hard hit by the coronavirus pandemic in 2020, forcing them to adapt. Economic difficulties mean that some brands have less money to advertise through influencers. Meanwhile, events continue to be canceled and travel isn’t as easy as it used to be. Travel and fashion influencers aren’t doing so well anymore.
However, other influencers saw a surge in attention during the pandemic. Categories like at-home fitness, gardening (or rather plantfluencing), and cooking took off as people are spending more time at home and are concerned about their health. Also, more social media stars are foregoing support from brands and marketing their own services. Now those are the kinds of influencers we can get behind. But it’d still be fun to see how they act in the wild, too!
#13 Sir This Is What The Zoom Feature Is For
Image credits: influencersinthewild
#14 Girl, Don’t Drag Buddha Into This
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#15 Did Kid Rock And Jack Sparrow Have A Baby?
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#16 Someone’s Excited For Brunch
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#17 Pole. Glass High Heels. Low Tide. Garbage Truck. Yep, This Is A Perfect Video
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#18 This Looks Like It Belongs On Failsalad
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#19 Making Montreal Look Good
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#20 That’s A Big Nope
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#21 Taxpayer Dollars Hard At Work
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#22 Hi Yes, I’d Like To File A Formal Complaint Against Mankind
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#23 Happy Father’s Day To This Guy Shoving His Baby Into A Tree
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#24 Mommy What Were You Doing During The Great Pandemic Of 2020?
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#25 *Chris D’elia Voice* Ooooooopppsss
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#26 This Is A Long One But It Is Worth The Wait I Promise You
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#27 Good Morning Just Drinking Coffee, Totes Natch
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#28 Cat Said Enough
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#29 Went To The Ocean To Throw Her Dead Mother’s Ashes Into It And They Blew Back In Her Face. If This Ain’t A Metaphor For 2020 Then I Don’t Know What Is
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#30 National Geographic Photographer Captures Beached Influencer As People Just Walk Around Like Nothing Is Wrong. So Sad!
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#31 If You’re Not A Brittany At 20, You Have No Heart. If You’re Not A Karen At 40, You Have No Brain
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#32 This Had A 0% Chance Of Working Out Okay
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#33 They Really Need To Reopen The Gyms
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#34 Frostbit Buttcheeks (Is A Good Name For A Band)
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#35 Bro You Did Not Have To Flex This Hard On Us
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#36 Dan Bilzerian Wyd Bro It’s Like 3 Degrees Out
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#37 I Literally Demand To See The Final Shot
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#38 “So A Lot Of You Guys Have Been Asking About My Flight Routine”
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#39 This Is Totally Appropriate Right?
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#40 Great Clip, Terrible Flip
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#41 Influencers In The Wind
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#42 Mama Had 4 Mai Tai’s And She Is Relaxed
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#43 This Day Has Just Begun And I’ve Already Had Enough
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#44 Oblivious
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